Review Marketing

Published on 3 August 2023 at 10:19

Why review marketing?

Online reviews and reviews have increasing value for companies and are used to generate valuable feedback and extra conversion. The purpose of review marketing is to improve the (online) image of the organization by creating awareness and convincing prospects with the right arguments and information. Prospects base more and more decisions on this form of reviews: 92% of B2B customers are more likely to purchase a service after reading a review from a trusted source. 72% don't make a purchase decision before reading reviews first. 52% do not purchase services from a company with an average of less than 4 stars on Google reviews.

Boost for the number of clicks in google

You have seen them: the rating stars in Google for a search result or advertisement. Not only does this give you a bigger place in Google as a company, but you can also immediately show a positive rating. Some advantages: Reliability and a positive image. Online visibility within Google's (local) search results. The difference whether a potential customer chooses us or a competitor. More clicks to our website(s), which in turn contributes to a better ranking and more conversion. Review stars in Google can increase CTR (click through rate) by up to 35%. If you show reviews on quotations, for example, this can lead to 20% more approval.

Encourage your customers to leave reviews

Most relations and prospects do not leave a review of their own accord. That is why we have integrated the option to write a review as a step in our visit reports. The option to leave a Google review is only shown if the relationship has rated us with an eight or higher. Anyone with a Google account can leave a review based on a number of stars. 

How to deal with negative reviews

As a company, it is important to respond to posted reviews. If relationships see bad reviews go unanswered, they will quickly lose trust. In case of a negative review, we always give a personal and professional response from the Marketing & Communication department.