What is technical SEO and why is it important for the entrepreneur?

Published on 17 July 2023 at 17:17

SEO stands for search engine optimization. It is a way to make your website easier to find for potential customers who are looking for your products or services.

SEO consists of three main pillars: content, authority and technique.

In this article, we take a closer look at the last pillar: technical SEO.

Technical SEO refers to the optimization of the technical aspects of your website to help search engine crawlers better navigate, index and understand what your site is about. This makes your website easier to find for users who are looking for a solution to their problem or need.

Technical SEO includes several aspects, such as:

  • Site architecture and structure: ensure a logical and clear layout of your website with clear categories and subcategories.
  • URL structure: use short and descriptive URLs that contain your most important keywords.
  • Page speed: Make sure your website loads quickly on all devices as this will affect your ranking and user experience.
  • Mobile Optimization: Make sure your website is responsive and adapts to different screen sizes and resolutions.
  • Security (HTTPS): Make sure your website uses a secure connection (HTTPS) to protect your users' data and gain the trust of search engines.
  • Schema markup and structured data: Use schema markup and structured data to add additional information to your web pages, such as reviews, ratings, prices, hours of operation, etc.
  • Crawl errors and error pages (404): Regularly check that there are no crawl errors or error pages (404) on your website that could hinder your website's indexing and ranking.
  • Duplicate content: Avoid having duplicate or very similar content on your website, as this can lead to confusion for search engines and users.
  • Internal and External Links: Have a good internal link structure that helps users navigate your website easily and demonstrates the relevance of your pages. Also provide quality external links that point to reliable and related sources that strengthen the authority of your website.

But why is technical SEO important for the entrepreneur?

Here are some reasons: Technical SEO helps you generate more organic traffic.

  • Organic traffic is the traffic you get from natural search engine results, without having to pay for it. This traffic is usually of high quality because it consists of people who are actively looking for a solution to their problem or need.
  • Technical SEO helps your website rank higher for relevant search terms, giving you more visibility and clicks.
  • Technical SEO helps you get more conversions. Conversions are the actions you want your visitors to take on your website, such as buying a product, requesting a quote, subscribing to a newsletter or contacting you.
  • Technical SEO helps you get more conversions by making your website more user-friendly, persuasive and attractive to your target audience.
  • Technical SEO also helps you tailor your website to user intent and expectations, building more trust and loyalty.
  • Technical SEO helps you to increase your competitive advantage. In any market, there are likely several companies that offer similar products or services to you. So how can you distinguish yourself from the rest?
  • Technical SEO helps you increase your competitive advantage by showcasing your unique value proposition, your expertise, and your authority to your potential customers.
  • Technical SEO also helps you stay up to date with the latest trends and developments in your industry, keeping you always relevant and innovative.

As you can see, technical SEO is important for the entrepreneur as it contributes to the success and growth of your business. However, technical SEO is not a one-time action, but an ongoing process that requires time, effort and expertise. Fortunately, you don't have to do it alone. You can always rely on a professional technical SEO specialist who can help you optimize your website and achieve your goals.


Curious how I can help you with technical SEO? Then contact me today for a no-obligation conversation